TR Group is New Zealand’s largest heavy vehicle rental and lease company, providing trucks and training to some of the biggest companies on our roads.
The challenge – Engaging partners and aligning expectations
Maintenance is the key to keeping vehicles performing safely and TR ensures every vehicle that leaves the yard is in top condition. But how do you then make sure technicians have a shared understanding of those high standards when servicing and repairing – especially when they work for third parties?
Our solution – Practical online activities and authentic messaging
We developed short targeted online modules for service technicians of TR vehicles, reinforcing the message that if something is wrong fix it. The learning was optional so we designed the modules to be as practical as possible, illustrating the safety requirements with lots of pictures, video, and simple scenarios. Online activities help learners try out and confirm their understanding while simple animations make concepts memorable. We also leveraged the strong TR brand to create a shared connection and commitment to quality, with videos of staff sharing why safety is so important to them.
The outcome – A blueprint for online learning
The modules were a hit and based on their success TR Group came back with an even bigger challenge – converting unit standard training on dangerous goods from classroom delivery to online. Building on the maintenance templates, we replaced text-heavy printed materials and PowerPoint presentations with highly interactive mobile-friendly online modules. Complex topics evolved from static diagrams to engaging animations that provide users with unique perspectives, while interactive scenarios help learners put theory into practice.
Above: Direct language and videos of staff help add a human element to the messaging.
Above: Simple stats help reinforce the scale and impact they can have on road safety.
Above: Simple visual activities help learners check what they know and learn from mistakes.